Owen’s Posterous

Do You Promote Your Blog Everyday?

POSTED BY Owen Greaves on Nov 27 under Advertising, Internet Marketing, Marketing, Social Media Marketing

I’ve been thinking about how much time a person or company should spend on Marketing / Promoting their Blog. Is everything you do on your Blog considered Marketing and or Promoting? I mean everyday you do things like branding, PR, adding content and making sure your name (company name / brand) is everywhere. Is there ever a time when marketing what you sell or do is too much marketing? I can’t imagine an executive ever saying we are advertising to much, we have our name out there too much we have saturated the marketplace with our Brand. If you do have someone like that, he or she probably won’t be there very long. I would rather have the problem of too much business and too much awareness than not enough.

Some of the tasks involved in marketing & PR today are changing subtly, because the rules are changing, now that Social Media has become mainstream you can’t just set it and leave it. You have to listen more than you do anything in todays new marketing environment. So, how much time should you spend listening? More than you are probably willing to spend time doing I’ll bet. If you aren’t willing to listen, how will you know what to do? How will you know when to do it?

So I keep asking myself, how much time should I spend doing PR & Marketing my blog? I think you should invest more time listening and then figuring out how you can solve what you just heard that day. So, do you market your blog everyday? How much time do you alot for that task?

Do you promote your blog everyday? I would love your input so please leave a comment below.

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1. Tweets that mention Do You Promote Your Blog Everyday? | Owen Greaves Consulting -- Topsy.com November 27, 2009 3:50 pm

   [...] This post was mentioned on Twitter by Owen Greaves, Owen Greaves. Owen Greaves said: New blog post: Do You Promote Your Blog Everyday? http://blog.owengreaves.com/do-you-promote-your-blog-everyday [...]

2. Rob Cairns November 27, 2009 3:54 pm

   I generally try to. That said the best way to promote your blog every day is to have new content on your blog every day. This is not always possible for those of us who are part time bloggers.

   I think the key is to promote your blog but not to spam. Their is a big difference. Value still needs to be added to your audience.

3. Mahendra November 27, 2009 8:06 pm

   Depends on your blogging goals, I guess. Why you’re blogging in the first place.

   If I find people overdoing the marketing of their blog (for e.g. by retweeting other’s “Awesome post by @OwenGreaves…” as “Thanks! RT @Reader Awesome post by @OwenGreaves…”, I think it is overdoing it, and I tend to unfollow them.

   If promoting your blog becomes the raison d’être for your presence on social networks like Twitter, you’re overdoing it.

This has been on mind for some time now, why corporations don’t get social media. I may be way off base here but there are primarily two or three reasons why they don’t or can’t wrap their brians around what’s happening in the new way marketing.

1.) They haven’t tried, touched, or even asked what the meaning of Social Media is or is not.

2.) Don’t have a clear understanding of Outbound & Inbound Marketing concepts.

3.) Only know how to Broadcast – push, sell products & services.

4.) View a relationship as a sale only.

I’m sure this list could be longer but it’s clear to me that unless there is a simple way of helping the highly educated (constipated) executives, this isn’t going to change anytime soon. Why do a very small few get it and the majority don’t? Fear of Change, Fear of Loss, Fear of not seeing the big picture due to a poor understanding of what they are being asked to participate in.

I know a particular business owner who has been picking my brain, wants to understand the details first, make sure he experiences somekind of ROI before commiting to this new marketing environment. This would lead me to item #5 – CONTROL – there is a fear of losing control like never before, look at the music industry, a prime example of the fear of losing money. Eventually, music will be free, or at least some kind of Collective License that allows for a mutual interest rather than a monopoly.

It’s not all the business owners & executives fault. The fault lies with those who consider themselves experts in this Social Media environment, provide poor information and relate the message that only confuses them more.

This has been written about before, I’m not saying anything new here. The truth is it will never change, just as there are criminals, Internet Marketers and Social Media Experts…there will always be people looking to find a short cut to success. Most people don’t want to wait, have patience and or do the work, they just want to cash grab and do as little as possible. Knowing that, I’m not shocked or surprised at how business owners respond when the topic of Social media comes up.

So what’s the answer? Do your homework, get a good understanding of what your prospect or client is asking, learn what Social Media is, learn Social Media’s place in the marketing mix, and above all….if you don’t know, shut your mouth or say I don’t know but I’ll find out. Don’t spew crap so you don’t look bad, tell the truth and go on the journey with your prospective client, better yet, invite someone who does understand to the meeting. This problem #6 – poor representation which means the wrong information is being shared.

I’ve ranted enough on the topic, there’s a Social Media Mess out there and it’s up to us to clean it up. If Social Media is putting the power back into the hands of we the people, then let’s make sure we are using that power correctly and for good.

Why Corporation’s Don’t Get Social Media? You tell me, I’m just one voice, one person listening to business owners in my area, what are you coming up against and how are you being part of the solution?

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Every Sunday afternoon I play soccer with a great bunch of guys, we’ve been getting together at the same field now for over ten years, trying to stay in shape of course. In July of this year I took a tumble at warp speed and broke, no shattered my left shoulder at the clavicle joint. Here it is now late September and I still have not been cleared to play, do you have any idea how frustrating that is? To know you can’t be out there with your buddies, knowing you can help your team mates win. Half the fun is the strategy, who plays what position and who has the touch up front and finish the play by putting in the net. As this is just drop in soccer we get people at various levels of ability, from 17 to 56 years of age and every once and awhile someone comes out that doesn’t have clue what you can and can’t do, they don’t know the rules. So they run around all over the place not knowing what to do and never really ask for help, and when they do, they forget what you said almost as fast as you said it. Given enough time and they come out more often, eventually, they find there way and start to contribute in a meaningful way.

You are probably wondering where I’m going with this, the question is, are you one of those soccer players running around trying to accomplish something meaningful in the game? Are you playing with the Internet and Social Media the same way? You’ve setup your Blog and you’re telling everyone to come to your site but you haven’t taken the time to learn how or what to do with all those visitors. There are a great many people out there you would consider successful, but there is a far greater number that haven’t realized their 15 minutes of fame yet. You have two ways to approach the Internet & Social Media, you can learn from those who have gone ahead of you or you can try to figure it out yourself.

I can tell you from personal experience, learning from those who have gone before you and succeeded is much easier, that is the choice I would make if you’re just getting started. In fact, if you’ve been Blogging for awhile you should study the leaders anyway, learn the guidelines and then figure out how to make them work for you. Pay attention to what they do, but don’t try to act like they do…why? In Social Media circles you will hear the mantra, be real, be yourself and be honest. So trying to act like someone else won’t let the uniquely designed you to come out, and you will be known as someone who is not authentic and phony.

Everyone loves guy’s like Gary Vaynerchuck, Chris Brogan and Scott Stratten but you will never be able to duplicate how they deliver the message and do what they do. You can however, learn what they do and then learn to make it yours, learn to make it unique by being who you were meant to be. Gary wrote a book soon to be released in October called, ” CRUSH IT ” and Chris’s book which is already out and amply titled, ” TRUST AGENTS “, tell you what I just shared, be sure to order a copy and learn from them first hand.

As you can see, help is closer than you think. No matter what your niche or area of expertise happens to be, study what Gary & Chris do but also pay attention to others like Amber Naslund, David Armano, Mack Collier, Olivier Blanchard, Trey Pennington and Kris Colvin. Spend some time in the Silicon Valley circle to by watching Robert Scoble and Louis Gray. Most of the above have sites with video’s you can view so you get an idea of who they are, and what they are doing with Social Media Networks. As you can see there many to follow and learn from, but they all cover their interests and passions in their own unique way. Also keep in mind some of these people are paid to do what they do in Social Media Networks, but that’s what makes them great case studies.

- Amber Naslund works for Radian6, they provide tools for real-time social media monitoring and analysis designed primarily for PR and Ad agencies.

- David Armano, is the Senior Partner at Dachis Group, was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice, and technology implementation program. David talks about the 5 B’s:

1.) Be Ubiquitous

2.) Be Social

3.) Be Interesting

4.) Be Remarkable

5.) Be Yourself

- Mack Collier, Helping companies understand the  ” Social ” part of Social Media.

- Olivier Blanchard, trains company executives and project teams in all matters of social media management and measurement, then help them build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support. Oh and Olivier is working on a book that will educate you on the proper way to realize and calculate the true ROI (Return On Investment) in Social Media.

- Trey Pennington, Interviews leaders in Business & Social Media on BlogTalkRadio and uses almost every Social Media Network out there.

- Kris Colvin, is the designer of Twitterface.com and a Social Media Maven with passion and desire, Twitterface is a great tool so be sure to use it.

Whether you already have a business or a Blog, you will never stick with it and see it through unless you’re passionate about it. Gary Vaynerchuck’s war cry is to do your passion and you’ll give yourself the best chance to win. Remember, the Internet is the Platform, Social Media is the Tool you can master on the Internet. Do your homework, study how to use the tools and pay attention to your passion. In another article I wrote, called ” Your Passion Is In Front of You, You’re Just Not Paying Attention” its so simple it’s almost embarrassing, I triple dog dare you to read it.

Each person who is a success online can only teach you how they did it, not how someone else did it. Now pay attention to what I just said, they may have duplicate someone else’s system but they made that system there’s through their personality and how they think. They couldn’t ever act or be like the person they learned from, so study by taking notes, watching videos and then find your passion. The final step is to make it your own, only you can be you and only you can do it. So who are you and what are you doing?

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The past three years have seen huge growth in a phenomenon called Social Media, very few organizations understand what it is and don’t have a solid strategic way of maximizing the potential market growth. They know their staff are spending vasts amount of personal time and company time in those networks but don’t understand why and or the power of Social Media Networks.

The challenge with Social Media Networks are many but the one CEO’s and the like will struggle with is control and how they can leverage those environments. Which Network do we hitch our wagon too? How does it work and why? How do we control those networks for our purposes? You can make up your question here as it fits with the not knowing of how to harness a wild beast called Social Media.

Has the time come for organizations to take Social Media Networks seriously and should they include them in their I.T. & Business strategic plans? What’s your plan? Does your company have an I.T. Strategic Plan? Do you know what one is and looks like? Does the I.T. Plan align with with business processes?

Here is a breakdown of how an I.T. Strategic Plan might look:

1.) Purpose (Vision, Mission)

2.) Services

3.) KRA ( Key Result Areas)

4.) Objectives

5.) Action Plans

6.) Markets

7.) List of Similar Providers

8.) Current Business Relationships

9.) Key Success Factors

10.) Core Competencies

11.) SWOT (Strengths, Weaknesses, Opportunities and Threats)

12.) Budget Alignment

13.) Planning Observations

This is not written in stone but you get the idea, each consulting group will have their own framework, this happens to be mine. If you have questions or thoughts please leave a comment and I’ll try to answer your request.

No matter how or what you do and or how you use technology (Information Technology) you should have a plan and Social Media Networks could be a strategy in your plan, it depends on the perceived value of those networks.

If you would like to hire Owen to assist you in developing a positive I.T. Strategic Plan and ensure that plan aligns with your overall business strategy you can e-mail me: owen@owengreaves.com

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Tags: Alignment, Budget, Consulting, Hire, I.T. Strategic Plan, Information Technology, KRA, Markets, Owen Greaves, Social Media Networks, Strategic Plan, SWOT

http://blog.owengreaves.com/category/i-t-strategic-planning-series

Technology is growing at an exponential rate; we truly have no way of keeping up via traditional means when it comes to tracking. Organizations struggle to stay focused, struggle to maintain, and struggle to provide systems and services that meet their business objectives. The shift in how business gets done is making it more and more difficult to maintain profit margins and business lifestyles that most are accustom to.

Today’s I.T. Strategic Planning is shedding its skin and taking on a new look and meaning. Ramping up I.T. staff is no longer the norm; reducing I.T. Teams and virtualization is; it allows organizations to be more financially responsible. CIO’s have a tougher time justifying their existence, the role is becoming more and more extinct, and is easily handled without the large investment in overhead. As much as it pains me to say that, I have to accept the new landscape of how Information Technology is implemented and managed. There’s still a need for CIO’s in large organizations but new companies are building streamlined teams, technology allows for startups to have fewer management roles. This new model allows for higher profits and less management of people.

Customer service is making a huge shift in what it means, Customer Service or Support is NOT fixing or adding a new feature, it is about Communication and Solving problems. This gap is hurting far too many businesses, they need to pay attention and listen to what their customers are saying about them, what they want from them.

Small businesses are literally taking a fetal position when it comes to understanding the change taking place, that the Internet is empowering the individual rather than the large organization. The power of the person has been lifted to a level no one saw coming, all because of the Internet. The Internet is the game changer; the Internet was and is clearly misunderstood by the smaller Mom & Pop businesses. The Internet solved the problem of digital distribution, this is an Access Based Economy where we click to get. The transition for small business can be easy to most difficult, undertsanding technology or how technology will help them is the key.

If there ever was a need in your local marketplace it’s helping those small business understand that they won’t be able to continue as they have and enjoy the life they hoped to build when they opened the doors. More importantly, those business owners need to learn about humility, be willing to say they don’t understand and do indeed need help with the Internet. Most small business owners had an Entrepreneurial Seizure, they thought because they knew how to do the work they knew how to run a business. I recommend reading Michael Gerber’s book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It (Amazon Affiliate Link) to get a clear understanding of what I’m referring to.

Today a couple of things scream for attention in my humble opinion:

1.    Listening – Listen to what is being said about your brand and or business.
2.    Filtering Content is more important than creating it.

Listening & Filtering Content are two key factors to your Social Media success, small & big businesses at large still haven’t grasped these two concepts with any kind of clarity.

We are in an Extreme Reputation Economy, popularity is becoming a Social Capital, and it will be as valuable as real money in the coming months if it hasn’t happened already. How you present yourself, your product, and your business will generate a reputation, take the time to craft your reputation.

What do you think?

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

I had to get out of the home office today, I drove down the road to a great little coffee shop called Gourmet Gallery. It so happens I had come down to my church to let the cleaners in so I had an excuse to get out, right next door is the coffee shop, so I brought my Laptop. One of the great things about getting out is you run into people you normally wouldn’t meet during the week, I even got to help setup the Christmas Tree here today!

Here’s a cool pic of the shop:

The tree is tucked way in the back of the shop, they have two already setup and a third back in the left hand corner of the picture. While here I did some research online and hunkered down to a London Fog, have you ever tried one? They are so yummy. Here I am sipping on one:

Owen Greaves

It’s a great day, you should be here! Cya Later.

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The conversation of Ubiquity makes the early adopters and experts cringe, it means quantity over quality. By that I mean, Social Media allows everyone to participate, be all things to everyone, build a niche, create a following and then brand. Part of the problem is Social Media attracts poor quality and mediocrity, not too mention the Spammers and unethical Internet Marketers. It will water down everything and make it harder to be found or heard because of all the noise.

Frankly, mediocrity is what we’ve had under the control model, big business, traditional marketing and so on. Social Media’s mass ubiquity model changes the control model, the control model deals with people formerly known as consumers. Today we all do things to get traction, to get attention and be heard. That traction is the result of engagement, exposure and attention. Whatever is good comes to the top. The key is to find the point of attention, being different and unique, that is not going to change.

It’s true the biggest challenge is the noise and staying on top of trends. Finding the point of attention helps solve that problem, there’s more to it of course but it’s a start. Filtering content these days is becoming more important than creating it, there is much to be done here, tools that make it easier and faster to filter content will help the best of the best rise to the top. One of the useful tools to rising to the top is being tagged & RT’d to be heard. RTs & Tags will play a huge role in identifying quality content and quality people.

So what does Mass Ubiquity mean? How does the cream rise to the top? It’s simple really, it’s based on Merit.  I’m generalizing here but the masses will put you on Lists, RT your work, Tag you and Like you for the work you’ve done. These features will help you rise to the top. Measuring these indicators will be another interesting equation, but we have great people out there like Olivier Blanchard to make sure we focus on the right metrics.

RTs & Tags, these WOM (Word Of Mouth) tools and terms are becoming the secret sauce of Social Media Rock Star’s & Trust Agent’s we know today. But in the end, quality is good and crap is not. The RTs, Tags, Likes and Lists will work towards that end, manage your brand, do the right things and you will live long and prosper here on the Internet. Social Capital will be as important as real money. Why? Because we are in an extreme reputation economy, word of mouth matters more today than it ever has.

RTs & Tags – Will They Help You Rise To The Top?

What do you think?

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Anjuan Simmons

I felt it best to answer Anjuan’s statement of, ” CIO’s Should Own The Corporate Social Media Policy? ” here  rather than on FaceBook, I’ve added a few other comments to. Anjuan touches on so many nerve endings in his article that I couldn’t bring myself to keep it short. : )

On the surface it would appear the CIO is a great candidate to be the owner of a Social Media Policy, but only on the surface. A few of the questions to be asking before assigning this responsibility are, who is responsible for crafting the consistent message of the organization? How is that message integrated into all communications, and who is responsible for executing it? Who is responsible for the metrics and tracking them? Who is responsible for the role of listening to who is saying what about an organization? I suspect not the CIO.

The CIO does own the Acceptable use or Internet Policy, so a Social Media Policy really isn’t necassary. This policy may be touched upon in a Non-Disclosure Agreement and or Code of Conduct document all staff must sign when hired. But not likely. Begging the question, isn’t that an HR responsibility?

Anyway, In the example of a Virus entering the organizations network via Facebook or any other Internet source is not a Social Media Policy issue. It’s not even an Internet Policy or Acceptable use policy issue, that would be assigning responsibility to the wrong place. It is however a security issue which is handled by the I.T. Manager’s Security & Network Administrator’s. It is already assumed that these virus attacks are going to happen and are common place anyway, the CIO only wants to know that the I.T. Manager’s Security & Network personal are looking after this problem before it happens. (That’s an assumption of course)

The CIO should however, recommend to Upper Executives a Social Media Team be formed and that they are in compliance with the Internet & Acceptable Use Policy. This team resides within the Marketing  / PR Departments, not I.T. The Policy Monitoring should be entrusted to all Executives / Managers / Department Heads. To be completely honest, as a former CIO I wouldn’t want that job for all the tea in China; I am more interested in more high level issues, like where technology is going, how and what do we use it for, how does technology help us meet company goals, not worrying about violator’s & monitoring chatter.

The Tools: Again, as long as all departments and or staff follows the Internet & Acceptable Use Policy, I don’t care which tools they use. The department head’s might care, but I don’t. The role of the CIO is not to police or babysit, it is to ensure that the IT department is doing what the organization needs purely from a technical perspective. HR can monitor the Internet Policy as it’s probably packaged with the NDA and Code of Conduct anyway. I.T. will have monitoring software that can spit out reports for HR if needed, HR can then deal with the violating staff person and inform the head of I.T., NOT the CIO, unless a crime has been committed.

When it’s all said and done, the CIO is responsible for the technology needs of the organization and to see that technology align’s with the organizations business processes (needs). He is also tasked with educating executives and the organization as a whole on new technologies that may be of value or are being implemented. They may make a direct improvement to the bottom line or automate an existing process. Assuming the CIO get’s involved in the details or the tasks his Manger’s should be handling would be poor use of the CIO’s time.

The Internet Policy & Acceptable Use Policy will already have covered the Social Media aspect of the Internet, Social Media is not new, Instant Messaging and Blogging forced organizations to address these types environments years ago. What you say on the Internet could be a violation of the company Code of Conduct, NDA, Internet & Acceptable Use Policy.

I hope this helps, and I hope it makes you ask more questions, I love a good debate now and then, some of us will agree and many
will disagree but that’s OK. Thanks Anjuan for getting it started. Anjuan, you are on the right track, but remember, Social Media
is about giving up control and embracing ambiguity and sharing. Social Media is also the new CRM (Customer Relations Management). A seperate Policy for Social Media will be confusing and overlap the above mentioned Policy’s.

So, should CIO’s own the corporate Social Media Policy? My answer is….No.

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Do find yourself sitting at the computer for hours on end chatting, writing, posting, researching and or just surfing the NET? It has occurred to me that I spend roughly 10 – 12 hours a day here online, I like to believe I’m actually getting something done or helping someone with whatever challenge they might be having. What is it that makes me want to be here for you hour after hour. I mean, there are so many things I could be doing but no, I sit here and indulge in my passion. Is this smart or am I missing something?

I spend most of my time on my Blog, then I spend considerable time in Twitter Search, Twitter itself, FriendFeed and it’s Search, FaceBook has been getting more of my time lately with it’s efforts to be more like FriendFeed. If I had to choose one over the other, I would have to say Twitter is the most appealing for me because it’s as Real-Time as you can get. So that got me to wondering, just because a Social Media Network has 50 million or 300 million user accounts doesn’t really mean it’s the favorite or the best does it? You see I’m addicted to Real-Time, therefore I’m online looking for information of value, most of it is more than 24 hours old, but the juicy stuff is current as seconds ago. I use Google Reader to track RSS Subscriptions but Twitter is faster to me, and I get information as it happens for the most part there.

So, if you could only pick one Social Media Network, which one would you pick? As much as it pains me I would have to pick Twitter as of this writing, FriendFeed has been my choice but for effectiveness and real-time information Twitter is it for me today.

I want to hear from you, leave your answer in the comments area below please.

What’s your favorite Social Media Network & why?

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For many business is a game, the game has rules that attempt to make it a level playing field. The Internet is changing this game, the rules are being broken and the players are blowing big business away. Don’t kid yourself though, big business is catching on and they are making in roads where early adopters roamed untouched.

The best part of this game, anyone can participate, but it’s not for the weak of heart and get rich quick schemers. If you come to play, be prepared to work hard, study hard, listen hard and search hard. You will need every ounce of passion & desire, all the smarts and energy you can muster up. Why? Because this game only tolerates those willing to pay the price, period. The game never ends, it’s 24/7 and it can last your entire life, do you have what it takes? Billy Chapel lasted 20 years and finished with his head held high, he paid the price, he had nothing left to leave on the field. Is that you? Are you willing to stay and carve out your place in the game?

One thing this game requires, a place you would call home base, a place where you go from and return to, the place where you build community and trust. I would highly recommend that you invest your time there, why, because everything on the Internet keeps changing and you could be left out in the cold. Your Blog or website only changes when you want it too, you don’t have control over the Internet and it’s content, so you best invest at home. If you want to survive and play at a high level you need to start at home, that’s rule #1 in the game.

If you don’t love the game you play hard, you won’t see it through, you won’t dig deep and work for your dreams. You have to do it for the love of the game.

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